Have you ever stopped to think about how incredible it is that we all have different voices? Your voice—your accent, tone, and delivery—tells a story about who you are and where you come from. And the best part? It’s already one of the most powerful tools for attraction marketing you have.
Why Your Voice Matters in Business
We spend so much time trying to find the right clients, the ones who get us, who align with our values, and who we can do our best work with. But the easiest way for those people to find you? It’s not through a perfectly curated social media feed or a polished website—it’s through your voice.
Your voice is a direct reflection of you. Yet, so many people try to change it—making it sound more ‘professional’ or aligning it with industry norms. But what if we flipped that thinking? Instead of seeing our natural voice as something to be adjusted, what if we saw it as an incredible asset?
The Reality of Voice Perception
Here’s the truth: some people won’t like your voice. And that’s fine.
People are triggered by voices. We all carry experiences that shape our reactions. If someone has had a bad experience with a particular accent or speaking style, they may instinctively feel a disconnect. And that’s okay. You want to attract the people who resonate with you and repel those who don’t. Because imagine how much time you’d save if the only people who reached out to work with you were already aligned with you, just by hearing your voice?
Some people don’t like that my accent goes up at the end. Some people don’t like that I say ‘like’ a lot—it’s just part of my dialect. But honestly? I don’t care. Because the people who do like my voice? They’re my people.
Using Your Voice in Marketing
Your voice is more than just how you sound—it’s a tool that helps people decide whether they want to work with you. So why not use it intentionally? Whether it’s through voice training, deepening your connection with your natural voice, or simply embracing it as it is, your voice deserves a place in your marketing strategy.
So, my challenge to you: think about your voice as more than just a sound. It’s a branding tool, a connection builder, and an instant filter for the right audience.
Let me know what you think, like. 😉
